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The Brand Called YOU

The Brand Called YOU is more than just a workshop—it’s a Game Plan for life and leadership.

​These are the most important words in your life. What if you could define who you truly are—and lead with greater confidence, clarity, and impact? That’s exactly what The Brand Called YOU workshop helps you do. 

Leaders are facing new challenges.

  • 92% of people fail to follow through on the promises they make to themselves.

  • More than 50% of employees don’t trust their managers.

  • 80% of employees don’t trust senior leadership. 

And worst of all? 85–90% of people lack self-awareness about their core values—the very foundation of who they are. And when people don’t know who they are, they don’t know how to show up in life—at work, at home, or in the way they lead. This workshop changes that.

This matters.

The truth is, the workplace won’t change—your team won’t change—until more leaders become truly aware of who they are and how they show up. Are your leaders ready to define their brand and start leading with greater clarity and impact?

Leaders walk away with

  1. Their RULES for life. A clear set of guiding principles to help them make decisions, follow through on commitments, and build trust with themselves and others.

  2. Unshakable self-awareness. The ability to show up consistently in a way that aligns with who they truly are.

  3. Powerful habit activation. Proven strategies, including the 66-Day Activation Method, to start or stop any habit that matters.

  4. A leadership edge. The ability to influence, inspire, and create a culture where trust and accountability thrive.

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Mental Toughness Moves Mountains

Build the mindset and habits to follow through on what matters most.

Most people don’t follow through—not because they don’t care, but because they haven’t trained their mind and emotions to work for them instead of against them.
 

This masterclass is about changing that.

Mental toughness isn’t about being tougher on yourself—it’s about building the inner strength to stay committed when life gets inconvenient, uncomfortable, or uncertain.
 

It’s about becoming the kind of person who keeps their promises. Especially the ones they make to themselves.

What you’ll learn

  • How to develop the five essential mental toughness skills:
    Determination, Discipline, Resiliency, Confidence, and Self-Worth.

  • How to stay consistent with your goals—even when motivation fades.

  • How to recover faster from setbacks and get back on your Success Curve.

  • How to activate habits that actually stick, using a science-backed system built around the 66-Day Activation Method and the 3-2-1 Magic technique.

But this isn’t just learning—it’s discovery and action.

Throughout the masterclass, you’ll go through a guided self-discovery process using powerful tools designed to help you put the work into your own life:

  • The Mountains for Growth™ Snapshot, where you'll assess your current energy and performance across seven key life areas: health, emotions, relationships, time, career, finances, and contribution.

  • The Mental Toughness Self-Discovery Assessment, to uncover which of the five mental toughness skills are helping you move forward—and which are quietly holding you back.

  • And the Goal Activation tools to help you get clear, get real, and get moving on what matters most.

This matters.

This isn’t just another feel-good course. It’s a system for showing up differently in your life.

Whether you’re a leader, a high-performer, or someone who’s ready to stop starting over, mental toughness is your edge. It's the superpower that fuels real progress—in your habits, your goals, your relationships, and your results.

 

Start the Mental Toughness Moves Mountains Masterclass and learn how to stay focused, bounce back faster, and create real progress where it matters most.

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What People Say

The best presentation of our conference! Gregg kept the audience engaged and energized, while giving them tools to make their business better.

American Express

The most well-received presentation we’ve ever had. He produced positive energy in a commonsensical and entertaining way.

BlueCross BlueShield

If you’re thinking about hiring Gregg… it could be the best business decision you make this year.

International Association of Business Communicators

Gregg provided thought-provoking insight to help us delve deeper into how we could further improve our differentiation and results in the marketplace. His methodology goes well beyond the discovery phase to give businesses the “how-to” advice they need to begin implementing change today.

Wegmans Food Markets Inc.

​​Our audience wanted actionable content and Gregg gave it to them! Gregg has mastered the art of providing the “right” amount of content packed with strong takeaway value.

The Conference Board

We just had the most dynamic speaker! Gregg challenged our audience to think about their business in new ways and captured their hearts with buckets of takeaway value relevant to their business. He is one of the highest audience-rated speakers our regional AMA Chapter has ever had.

American Marketing Association (NY Capital Region Chapter)

With three conferences a year, we have worked with many speakers. Of those, Gregg has been one of the easiest to deal with and a pleasure to watch. His vivacious energy was just what our audience needed at the end of the day and it showed in the glowing reviews he received. Everyone was blown away by his charisma, but even more by the applicable nature of the presented material…

The Kerton Group For TRMA

An eye-opening experience for our firm, helping us see how we can take our results to the next level. His engaging presentation style delivers the high energy level to hold participants’ attention, while at the same time creates a friendly forum for people to share thoughts and understand the actions they can take when they leave the session.

Genesee Valley Trust Company

For organizations seeking outstanding, dynamic, and “how-to-do-it NOW” information on leadership, Gregg Lederman is the only answer. There wasn’t enough seating in the room once word leaked out during lunch about how incredibly good his keynote was. We wish we had devoted an entire day to the topic. He was rated number one out of our thirty speakers.

CPAmerica International

Some of Gregg's Clients

  • 2 For 7 Restaurants

  • Ascensus Financial

  • ACTS Retirement Communities

  • Admar Construction Equipment & Supplies

  • AICC

  • AJ Gallagher

  • Alliance of Professional Associations

  • Ambius

  • American Agricultural Equipment Company

  • American Automobile Association (AAA)

  • American Bankers Association

  • American Express Corporation

  • American Express Travel & Leisure

  • American Management Association

  • American Marketing Association

  • American Red Cross

  • American Rental Association

  • Arby’s

  • Arkema

  • BAE Systems

  • Bateman MacKay

  • b.group

  • Bivona Child Advocacy

  • Bonadio Group

  • Bond Schoeneck & King

  • Border Construction

  • Byrne Dairy

  • Buffalo Niagara Sales and Marketing Executives

  • Busch’s Fresh Food Markets

  • Business First Growth Expo

  • Butler/Till Media

  • California HR Conference

  • Canandaigua National Bank

  • CEO Think Tank Philadelphia

  • Chicken Salad Chick

  • Citrix Corporation

  • Coinmach Corp

  • Columbia College

  • Commercial Vehicle Solutions Network

  • Community Services (CCSD)

  • Compass Group

  • Constellation Brands

  • Corning Environmental Technologies

  • Corning Gorilla Glass

  • Corning Incorporated

  • Cosmopolitan Las Vegas

  • CPAmerica, Inc.

  • CruiseOne

  • CSC Service Works

  • CSVN

  • CSX Railroad

  • Dansville Dental

  • Dine America National Conference

  • Disrupt HR

  • Doodlebugs

  • Dopkins

  • Doyle Security

  • Dunmore

  • ECSI

  • EFPR Group

  • Elder Care Alliance

  • Empire State Association of Assisted Living

  • Environmental Design Professionals Association

  • EO (Entrepreneurs’ Organization)

  • EPIC Advisors

  • ER Select

  • Erickson Living

  • Excellus BlueCross BlueShield

  • Experiential Designers and Producers Association

  • Eye Care Vision Associates

  • First American Equipment Finance

  • Five Star Bank

  • Fresno Food Expo

  • Friendly Senior Living

  • General Kinematics

  • General Sports National Association

  • Genesee Regional Bank

  • Get Abstract Incorporated

  • Great Lakes Medical Imaging

  • Greece Chamber of Commerce

  • Harter Secrest and Emery LLP

  • Hasbro

  • Hebrew Home

  • Heritage Christian Services

  • Higher One, Inc.

  • Highland Hospital

  • Horizon

  • Houston Texans

  • HP

  • HR Tech Conference

  • Human Capital Institute

  • HumanGood

  • Hurlbut Communities

  • Hydraulic Institute

  • IABC

  • Impact EX Conference

  • International Association of Business Communicators

  • International Association of Business Marketers

  • International Food Distributors Association

  • ITX Corporation

  • Jewish Community Center

  • Jewish Senior Life

  • JRLON Corporation

  • Juniper Communities

  • Knowland Group

  • L2C Software

  • LeadingAge California

  • LeadingAge Minnesota

  • LeadingAge New York

  • LeadingAge Ohio

  • LeadingAge Washington

  • LeadingAge WNY

  • LeMaster & Daniels PLLC

  • Lewis Tree Service

  • Lifespan

  • Lifetime Way

  • Lighting Sciences Group

  • Lincoln Healthcare

  • LORD Corporation

  • Lutheran Jamestown

  • Manning and Napier

  • Mann’s Jewelers

  • Maplewood Nursing Home

  • Mariner Wealth Advisors

  • Mass TLC

  • Material Handling Equipment Distributors Association

  • MBMS

  • Mechanical Services Contractors of America

  • Medical Group Management Association

  • Mengel Metzger Barr

  • MetalTek

  • Miami Children’s Hospital

  • Midtown Athletic Clubs

  • Moore Stephens

  • Moorings Park

  • Morrison Senior Living

  • National Association of Independent Trust Companies

  • NBT Bank

  • New York State Health Facilities Association

  • New York Bankers Association

  • Northern Safety

  • NYS Hospitality & Tourism Association

  • NYSTEC

  • O-AT-KA Milk Products Cooperative

  • Oneida Nations

  • Oppenheimer Funds

  • Otterbein SeniorLife

  • Padgett Stratemann & Co

  • Physical Therapy and Wellness

  • Pike Corporation

  • Pohl Consulting

  • Popeyes Chicken

  • Presbyterian Homes

  • Presbyterian Homes Chicago

  • Presbyterian Senior Care

  • PumpMan

  • Pyrotecnico

  • Quarles Energy Services

  • Ralph Honda

  • Rite Aid Corporation

  • RNDC

  • Rochester Areas Tipping Society

  • Rochester Chamber of Commerce

  • Royal Caribbean Cruise Lines

  • Saladino’s Food Services

  • Salesource Banking

  • SavOn Convenience Stores

  • Scaling Up

  • Senior Living 100

  • Shannex

  • SHRM National Conference

  • Smucker’s

  • Society of Human Resource Management (SHRM)

  • Soundview Summaries

  • St. Ann’s Community

  • Strong Memorial Hospital

  • Summit Vista Life

  • The Conference Board

  • Tier ONE Machining

  • Tortoise Financial Services

  • Toshiba Business Systems

  • Total Transit Corporation

  • Touchpoint Services

  • Trillium Health

  • TRMA & Genesee Valley Trust Company

  • True Value Hardware

  • Turning Stone Resort and Casino

  • UnitedHealth Group

  • University of Rochester

  • University of Rochester Medical Center

  • US Beef Corporation

  • Visiting Nurse Services

  • VP Supply

  • Wegmans Food Markets

  • Wellspring Lutheran Services

  • Western New York Long Term Care Network

  • Wacker Chemical

  • WIDIA

  • Women’s Foodservice Forum

  • Xerox Corporation

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